Monday, June 21, 2010

On Pricing

Picasso was sitting at a table outside a Paris cafe. A woman came up to him and asked him to sketch her. He complied. After five minutes he finished. The woman asked what she owed him for the sketch. He said the equivalent $5,000. Aghast the woman said — “but it only took you five minutes!” Picasso replied — “no Madam, it took me my whole life.”

I am selling my years of practice and training, the amortized cost of my business license, my employees salary, my salary, my taxes, my professional service and association fees, my insurance, my expertise, my skill and craftsmanship, my good reputation, access to my studio and my gear, my ability to relax a subject, get on common ground with them, make a photo that is flattering and which tells the client’s story, process, edit, re-touch, proof and print that photo, the packaging, presentation, and archiving of that image – to name just a few of the things I sell. - By Scott Bourne

Me too - Tim

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